Pupa Milano Wonder Me Powder-No-Powder Instant Perfection Compact

The secret that you can reveal when they ask you what you are wearing to have such beautiful skin"

In the face sector, the launch of the Wonder Me foundation introduced a claim for Pupa that is now essential in beauty: perfection combined with lightness that lasts over time.
Over the last two years, make-up has moved more and more towards the concept of “the make-up is there, but you can't see it, you are won over by its durability”.
In 2021, it was the Wonder Me foundation that applied this need to the face sector, with a super new fluid texture, which stays almost invisible on the skin, while restoring instant and long-lasting perfection.

In 2022, Wonder Me is expanding to become a franchise, and is welcoming a brand-new compact powder alongside the foundation: Wonder Me - Powder-no-powder.

The goal of the launch is highly challenging: to rejuvenate a product that is limited only to the final make-up step in the common imagination, in order to make it a de facto multitasker.
The extraordinary multifunctionality makes it the perfect powder, both when applied on top of make-up to fix it, and when used alone. Wonder Me is amazing to apply because it optically perfects the complexion, almost as if it were a "social media filter" transported to real life. The skin looks instantly more even, without any visible "powder effect".

Not only that, but it can also be used as a colour corrector: when choosing a lighter tone than your own, you can get radiance, or choosing a darker one creates a bronzing effect.

Another key new feature that definitively establishes its total modernity is its versatility.
Wonder Me challenges the “dry skin” test - which is usually unsuitable for this product category - and is confirmed as ideal for all types. It does not mark, and it stays light for a long time, just like a second skin.
Its incredible performance is due to the technology that combines Hydrophobic powders - which make it sweat-proof - with Lentisk Flower Extract, which over time stimulates collagen and redensifies the dermis.
The packaging comes in a bolder design: the powdery tone of the cap contrasts with the deep black base.
As usual, the logo of the newly-created franchise is in the foreground on the packaging.